Titulo | Sydney-Shanghai |
Agência | BBH |
Campanha | Global Development |
Anunciante | Guardian Media Group |
Marca | Guardian Global Development |
Data da primeira Transmissão/Publicação | 2013 / 10 |
Sector Empresarial | Imprensa, meios de comunicação e informação online |
Legenda | Imagine if Sydney's harbour were doing as much business as Shanghai's |
História | The creative uses well known ‘first-world’ global landmarks, forcing a visual comparison which allows the pace of the developing world to be made relative. |
Problema | The Guardian Global Development site, which launched in 2010, aims to engage a global audience on present and future development issues. The site hosts comment from a range of voices around the globe, alongside news, debate, data and student resources. |
Tipo de Mídia | Imprensa e publicações |
Director de publicidade | Natalie Roper |
Diretor de Estratégia | Agathe Guerrier |
Estratégico Business Lead | Ngaio Pardon |
Director de arte | Shelley Smoller |
Redator | Raphael Basckin |
Director assistente criativo | Carl Broadhurst |
Director assistente criativo | Peter Reid |
Director executivo criativo | David Kolbusz |
Producer | Sally Green |
Digital Display Director | Richard Atkins |
Integrated Production | Bryony Dellow |
Designer | James Townsend |
Director de contas | Jon Barnes |
Account Manager | Fiona Buddery |
Illustrator | Jean-Marie Vivès |