The Observer - "Alex Ferguson retires"

BBH

BBH London, Reino Unido

7973

Marca: The Observer
País: Reino Unido

Anunciante: The Observer

Titulo	Alex Ferguson retires
Agência	BBH
Campanha	Alex Ferguson Retires
Anunciante	The Observer
Marca	The Observer
Posted	Agosto 2013
Sector Empresarial	Jornais, revistas e livros
História (língua original)	Following the shock retirement of one of the most successful club managers in the history of football, the Observer dedicated a 12 page supplement to documenting his extraordinary career. BBH were briefed to create a tactical execution to promote the supplement and drive sales of the Sunday newspaper
Problema (língua original)	The majority of editorial and advertising content surrounding his retirement had been sincere, reflective and almost mournful. After all, the game was losing one of its most successful and enduring characters. In the spirit of 'The Whole Picture' – born of welcoming different points of view – we challenged the creatives to find a different angle on communicating Sir Alex's legacy.
Resultado (língua original)	From lamentation to celebration, the ad dramatises how news of Sir Alex's retirement may have landed with those up against him in the dug-out. Showing a series of premiere league managers rejoicing, we commemorated Sir Alex's time at the top through the brand's unique tone of playfulness and wit. A sad day for English football indeed....unless you were managing the competition.
Tipo de Mídia	Imprensa e publicações
Equipa criativa	Richard Glendenning
Equipa criativa	Martha Riley
Director assistente criativo	Peter Reid
Director assistente criativo	Carl Broadhurst
Director executivo criativo	David Kolbusz
Producer	Aine Donovan
Estratégico Business Lead	Ngaio Pardon
Diretor de Estratégia	Agathe Guerrier
Estrategista	Lynsey Atkin
Director de Equipa	Jon Barnes
Account Manager	Jonny Price
Fotógrafo	Getty Images
Tipógrafo	James Townsend