| Titulo | The Pumpkins |
| Titulo (língua original) | Les citrouilles |
| Agência |
VML
|
| Campanha |
The Pumpkins
|
| Anunciante |
Decathlon
|
| Marca |
Decathlon
|
| Posted | Agosto 2004 |
| Produto |
Decathlon
|
| Sector Empresarial | Grandes armazéns, supermercados
|
| Legenda | Sport comes back to live in Spring |
| Legenda (língua original) | Le sport renait au printemps |
| História | The image represents the analogy between the rebirth of the nature during Spring and the resumption of the sport season, through a pumpkin field full of basket balls. |
| História (língua original) | Le visuel représente l'analogie entre la renaissance de la nature au printemps et la reprise sportive à cette saison à travers un champs de potirons parsemé de ballons de basket. |
| Filosofia | With the return of nice weather, give people a good reason to enjoy the exterior by doing sport. |
| Filosofia (língua original) | Avec le retour des beaux jours, leur donner une bonne raison de profiter de l'extérieur en faisant du sport. |
| Problema | In a critical situations for the sport commercial activity, try to recreate an interest for sports. |
| Problema (língua original) | A une période de crise de l'activité commerciale sportive, arriver à recréer un intérêt à la pratique sportive. |
| Tipo de Mídia |
Exterior
|
| Mercado | França |
| Director de arte |
Gilles Fichteberg
|
| Director criativo |
Hervé Riffault
|
| Redator |
Pierre-Yves Perrin
|
