Titulo | Car |
Agência | 18 Feet & Rising |
Campanha | Every Car Has a Story |
Anunciante | Allianz SE |
Marca | Allianz |
Data da primeira Transmissão/Publicação | 2015 / 3 |
Sector Empresarial | Seguros |
Legenda | Every Car Has a Story |
História | Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. |
Filosofia | Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. It kicks off with this charming, "imperfect" spot about a father who finally gets through to his typically moody teen daughter as he gives her a ride home from school. Although she's pretty monosyllabic in the beginning, once he asks her about her singing lesson it's a different story. She starts hesitantly singing Culture Club's "Karma Chameleon," a little off-key, and Dad joins in (badly) as there's a delightful moment of connection. Veteran commercials director and documentary maker Errol Morris directed the ad through Moxie Pictures. |
Tipo de Mídia | Televisão |
Comprimento | |
Produtora | Moxie Pictures LDN |
Creative | Oli O'Neill |
Creative | Behrad Taherparvar |
Produtor | Victoria Dashwood-Quick |
Estratégico Business Lead | Rob Ward |
Realizador | Errol Morris |
Produtor | Julie Ahlberg |
Editor | Jinx Godfrey |
Production Manager | Charlie Henderson |
Director de fotografia | TBC |
Pós produção | Nineteentwenty |
Empresa de design sonoro | Sam Ashwell |
Colourist | TBC |
Media Buying Agency | Mediacom |
Public Relations | Ogilvy PR London |
Social | Gravity Thinking |