Sébastien Bontemps
Designer at TBWA\Brussels
Brussels, Bélgica
Campanha We need donors - Les Petits Riens
Anunciante Les Petits Riens / Spullenhulp
Marca Les Petits Riens / Spullenhulp
PostedAbril 2007
Produto Fashion parade
Sector Empresarial Acções caridade, fundações, voluntariado
Legenda We need donors
História The ad shows a heart and a lung made up of clothes.
They inform on the fashion show organized by Les Petits Riens / Spullenhulp.
Filosofia As the stylists did, DDB Belgium used second-hand clothes to create a material heart and lung and draw a parallel with donation of organs.
Problema Les Petits Riens / Spullenhulp is a humanitarian association selling second-hand stuff. In October 2006, they organized for the 4th year in a row a fashion show. The clothes presented during the show are second-hand clothes found at Les Petits Riens and customized by famous Belgian stylists. After the show, they are sold by auction by Sotheby’s.
Resultado The fashion show was sold out (1600 people) long before the event date.The money collected by this event was used to renovate Les Petits Riens' welcome house.
Tipo de Mídia Imprensa e publicações
Mercado Bélgica
Designer gráfico
Director criativo
Director de arte
Designer gráfico
Director de publicidade
Executivo de contas

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