Titulo | Lung |
Agência | DDB Brussels |
Campanha | We need donors - Les Petits Riens |
Anunciante | Les Petits Riens / Spullenhulp |
Marca | Les Petits Riens / Spullenhulp |
Posted | Abril 2007 |
Produto | Fashion parade |
Sector Empresarial | Acções caridade, fundações, voluntariado |
Legenda | We need donors |
História | The ad shows a heart and a lung made up of clothes. They inform on the fashion show organized by Les Petits Riens / Spullenhulp. |
Filosofia | As the stylists did, DDB Belgium used second-hand clothes to create a material heart and lung and draw a parallel with donation of organs. |
Problema | Les Petits Riens / Spullenhulp is a humanitarian association selling second-hand stuff. In October 2006, they organized for the 4th year in a row a fashion show. The clothes presented during the show are second-hand clothes found at Les Petits Riens and customized by famous Belgian stylists. After the show, they are sold by auction by Sothebys. |
Resultado | The fashion show was sold out (1600 people) long before the event date.The money collected by this event was used to renovate Les Petits Riens' welcome house. |
Tipo de Mídia | Imprensa e publicações |
Mercado | Bélgica |
Designer gráfico | Sébastien Bontemps |
Director criativo | Jean-Charles della Faille |
Director de arte | Marcel Hulin |
Designer gráfico | Wilfrid Morin |
Fotógrafo | Marc Paeps |
Director de publicidade | Virginie Samyn |
Executivo de contas | Sabrina Schuller |
Pós-produção | Bee Factory |