|Campanha||We need donors - Les Petits Riens|
|Anunciante||Les Petits Riens / Spullenhulp|
|Marca||Les Petits Riens / Spullenhulp|
|Sector Empresarial||Acções caridade, fundações, voluntariado|
|Legenda||We need donors|
|História|| The ad shows a heart and a lung made up of clothes.|
They inform on the fashion show organized by Les Petits Riens / Spullenhulp.
|Filosofia||As the stylists did, DDB Belgium used second-hand clothes to create a material heart and lung and draw a parallel with donation of organs.|
|Problema||Les Petits Riens / Spullenhulp is a humanitarian association selling second-hand stuff. In October 2006, they organized for the 4th year in a row a fashion show. The clothes presented during the show are second-hand clothes found at Les Petits Riens and customized by famous Belgian stylists. After the show, they are sold by auction by Sothebys.|
|Resultado||The fashion show was sold out (1600 people) long before the event date.The money collected by this event was used to renovate Les Petits Riens' welcome house.|
|Tipo de Mídia||Imprensa e publicações|
|Designer gráfico||Sébastien Bontemps|
|Director criativo||Jean-Charles della Faille|
|Director de arte||Marcel Hulin|
|Designer gráfico||Wilfrid Morin|
|Director de publicidade||Virginie Samyn|
|Executivo de contas||Sabrina Schuller|
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