Les Petits Riens / Spullenhulp - "Heart"

DDB Brussels

DDB Brussels Brussels, Bélgica

3565

Titulo	Heart
Agência	DDB Brussels
Campanha	We need donors - Les Petits Riens
Anunciante	Les Petits Riens / Spullenhulp
Marca	Les Petits Riens / Spullenhulp
Posted	Abril 2007
Produto	Fashion parade
Sector Empresarial	Acções caridade, fundações, voluntariado
Legenda	We need donors
História	The ad shows a heart and a lung made up of clothes. They inform on the fashion show organized by Les Petits Riens / Spullenhulp.
Filosofia	As the stylists did, DDB Belgium used second-hand clothes to create a material heart and lung and draw a parallel with donation of organs.
Problema	Les Petits Riens / Spullenhulp is a humanitarian association selling second-hand stuff. In October 2006, they organized for the 4th year in a row a fashion show. The clothes presented during the show are second-hand clothes found at Les Petits Riens and customized by famous Belgian stylists. After the show, they are sold by auction by Sothebys.
Resultado	The fashion show was sold out (1600 people) long before the event date.The money collected by this event was used to renovate Les Petits Riens' welcome house.
Tipo de Mídia	Imprensa e publicações
Mercado	Bélgica
Designer gráfico	Sébastien Bontemps
Director criativo	Jean-Charles della Faille
Director de arte	Marcel Hulin
Designer gráfico	Wilfrid Morin
Fotógrafo	Marc Paeps
Director de publicidade	Virginie Samyn
Executivo de contas	Sabrina Schuller
Pós-produção	Bee Factory