Chris Kyriakos
Head of Production at phenomenon
Los Angeles, Estados Unidos
TituloA Giant Story
Agência
Campanha A Giant Story
Anunciante Intuit Inc.
Marca Intuit
Data da primeira Transmissão/Publicação
Sector Empresarial Serviços para empresas
História Big businesses have the power of Big Data, AI and Machine learning working for them every day. But Intuit is making those powerful tools and insights available to the rest of us– especially small businesses and the self employed who desperately need it. Our challenge was to bring to life the benefits of Intuit’s ecosystem in a human, emotional and empathetic way. By articulating Intuit’s purpose-driven mission of “Powering prosperity around the world,” we kicked-off their first ever global brand campaign with the film, “A Giant Story.”
“A Giant Story” was released on Feb. 1st and quickly went viral. It received over 2 million views without media support and has far exceeded KPI’s. As of this posting it has received over 20 million online views.
In order to leverage the PR that comes with a tent-pole media moment, and drive mass awareness of Intuit and the giant campaign, we created a :15 second film to run in the Super Bowl. Our combined Super Bowl effort has landed Intuit on several lists of the most-viewed online Super Bowl commercials.
A partnership with Snapchat allowed us to create Augmented Reality Giants across the country, from the Super Bowl in Minneapolis to the Intuit campus in Silicon Valley. 
Tipo de Mídia Viral
Comprimento
Chief Marketing Officer (CMO)
Marketing Director
Marketing Manager
Marketing Manager
Marketing Manager
Marketing Manager
Agency
Chief Executive Officer (CEO)
President
Chief Creative Officer
Director criativo
Director criativo
Associate Creative Director/Copywriter
Associate Creative Director/Copywriter
Director de arte
Director de arte
Director of Integrated Production
Integrated Producer
Integrated Producer
Integrated Producer
Integrated Producer
Designer
Pós-produção
Assistant Editor
Print Producer
Studio Manager
Business Affairs Manager
Chief Strategy Officer
Group Planning Director
Group Brand Director
Brand Director
Brand Director
ASSISTANT BRAND MANAGER
Produtora
Realizador
Produtor executivo
Chefe de produção
Producer
Production Manager
Produtor de linha
CG COORDINATOR
CG COORDINATOR
CG COORDINATOR
Head of CG
Efeitos especiais
CG Supervisor
CG Supervisor
Director criativo
ANIMATION SUPERVISORS
ANIMATION SUPERVISORS
Compositing Lead
Empresa de produção
Produção musical
Artist
Empresa de design sonoro Therapy Studios
Empresa de design sonoro
PICTURE FINISH
Audio Finishing Lime Studios
Engenheiro de áudio

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