|Titulo||A Giant Story|
|Campanha||A Giant Story|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Serviços para empresas|
|História|| Big businesses have the power of Big Data, AI and Machine learning working for them every day. But Intuit is making those powerful tools and insights available to the rest of us– especially small businesses and the self employed who desperately need it. Our challenge was to bring to life the benefits of Intuit’s ecosystem in a human, emotional and empathetic way. By articulating Intuit’s purpose-driven mission of “Powering prosperity around the world,” we kicked-off their first ever global brand campaign with the film, “A Giant Story.”|
“A Giant Story” was released on Feb. 1st and quickly went viral. It received over 2 million views without media support and has far exceeded KPI’s. As of this posting it has received over 20 million online views.
In order to leverage the PR that comes with a tent-pole media moment, and drive mass awareness of Intuit and the giant campaign, we created a :15 second film to run in the Super Bowl. Our combined Super Bowl effort has landed Intuit on several lists of the most-viewed online Super Bowl commercials.
A partnership with Snapchat allowed us to create Augmented Reality Giants across the country, from the Super Bowl in Minneapolis to the Intuit campus in Silicon Valley.
|Tipo de Mídia||Viral|
|Chief Marketing Officer (CMO)||Lucas Watson|
|Marketing Director||Lauren Staford-Webb|
|Marketing Manager||Ed Brinkman|
|Marketing Manager||Jake Witman|
|Marketing Manager||Lina Reeth|
|Marketing Manager||David Jacobs|
|Chief Executive Officer (CEO)||Krishnan Menon|
|Chief Creative Officer||Chris Adams|
|Director criativo||Brandon Sides|
|Director criativo||Ted Kapusta|
|Associate Creative Director/Copywriter||Spencer Cook|
|Associate Creative Director/Copywriter||Scott Hanson|
|Director de arte||Shawn Coogan|
|Director de arte||Zachary Smith|
|Director of Integrated Production||Chris Kyriakos|
|Integrated Producer||Julie Rousseau|
|Integrated Producer||Karin Ostrander|
|Integrated Producer||Jenny Court|
|Integrated Producer||Anoosh Voltaire-Behi|
|Assistant Editor||Evan Sartory|
|Print Producer||Laurie Bloom|
|Studio Manager||Celine Nahas|
|Business Affairs Manager||Nancy Espinal|
|Chief Strategy Officer||Jason De Turris|
|Group Planning Director||Michael Allen|
|Group Brand Director||Jenn Cook|
|Brand Director||Jamie Friedman|
|Brand Director||Amanda Tutora|
|ASSISTANT BRAND MANAGER||Amber Style|
|Produtora||Passion Animation Studios|
|Produtor executivo||Debbie Crosscup|
|Chefe de produção||Mike Turoff|
|Production Manager||Steve Riley|
|Produtor de linha||Paige Sullivan|
|CG COORDINATOR||Joost Zoetebier|
|CG COORDINATOR||Suzanne Forward|
|CG COORDINATOR||Sade Tah|
|Head of CG||Jason Nicholas|
|Efeitos especiais||Dave Walker|
|CG Supervisor||Christian Mills|
|CG Supervisor||David Roman|
|Director criativo||Christian Mills|
|ANIMATION SUPERVISORS||Catherine Elvidge|
|ANIMATION SUPERVISORS||Aldo Gagliardi|
|Compositing Lead||Andre Bittencourt|
|Empresa de produção||Daniel Budin|
|Produção musical||Good Ear Music Supervision|
|Empresa de design sonoro||Therapy Studios|
|Empresa de design sonoro||Eddie Kim|
|PICTURE FINISH||The Mission Studios|
|Audio Finishing||Lime Studios|
|Engenheiro de áudio||Rohan Young|
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