ING Bank - "The Next Rembrandt"

J. Walter Thompson Amsterdam

J. Walter Thompson Amsterdam Amsterdam, Países Baixos

Prêmios

43995

Marca: ING Bank
País: Países Baixos

Anunciante: ING Group

Titulo	The Next Rembrandt
Agência	J. Walter Thompson Amsterdam
Campanha	The Next Rembrandt
Anunciante	ING Group
Marca	ING Bank
Data da primeira Transmissão/Publicação	2016 / 4
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
História	One of the most fascinating advertising projects of recent years, The Next Rembrandt was designed to draw attention to the bank ING’s support for the arts. The result was the creation of a “new” Rembrandt painting thanks to a combination of artificial intelligence and 3D printing. Over 160,000 fragments from Rembrandt’s 346 paintings were fed into the computer, while facial recognition software was used to interpret the artist’s style. The final painting looked eerily convincing. Online, people could dive deeper into the creation process, while a video sparked a conversation about data and art.
Tipo de Mídia	Interatividade
Comprimento	135 seconds
Mais Informações	www.nextrembrandt.com
Produtora	New Amsterdam Film Company
ECD / Concept	Bas Korsten
Conceito	Robert Nelk
Conceito	Mark Peeters
Creative ARt	Güney Soykan
Redator	Bas Korsten
Redator	Kasia Haupt Canning
Tech Lead	Emanuel Flores
Designer	Vinesh Gayadin
Digital Director	Jesse Houweling
Estrategista	Agustín Soriano
Developer	Morris Franken
Developer	Ben Haanstra
3D Artist	Andre Ferwerda
Editor	Tim Arnold
PR manager	Jessica Hartley
Brand Manager	Elisah Boektje
Screen Producer	Frederique van der Hoeven
Screen Producer	Mariska Fransen
Print Producer	Chariva Geurts
Animations	Kreukvrij
Special Advisor	Jeroen van der Most
Realizador	Juliette Stevens
Produtor executivo	Sander Verdonk
DIRECTOR SMALL AND MIDMARKET BUSINESS	Ron Augustus
MICROSOFT AZURE LEAD	Erik-Jan van Vuuren
PRODUCT MARKETING MANAGER	Niels Lohuis
CORPORATE COMMUNCIATION MANAGER	Yvette Lansbergen
Marcom Manager	Eva de Vries
Solution Architect	Ruben Pool