Titulo | Get in the Game |
Agência | Wieden + Kennedy |
Campanha | Get in the Game |
Anunciante | Electronic Arts Inc. |
Marca | EA Sports |
Posted | Novembro 2007 |
Produto | Family Play |
Sector Empresarial | Consolas de videojogos |
História | Facing a late game 4th & Goal situation against the Washington Redskins, the Philadelphia Eagles decide to go for it and get stopped short of the goal line. As the victorious Redskins players run off the field, one of the players coming into focus is neither large, athletic or even a guy its an 80 year old grandma, Ms. McGregor. Still sweaty and fully padded from the previous play, Ms. McGregor emphatically states this is her house to the joy of her raucous teammates. |
Problema | To create excitement around the new Family Play feature on NBA Live 08, FIFA Soccer 08 and Madden NFL 08 on the Nintendo Wii, and allow a more simple game playing experience for consumers. |
Tipo de Mídia | Televisão |
Comprimento | |
Pós-produção | Joint Editorial House |
Director criativo | Jose Cabaco |
Director criativo | Jed Alger |
Redator | Joe Staples |
Director de arte | Sean Donnell |
Director de contas | Steve Barry |
Executivo de contas | Victoria Krueger |
Produtor da agência | Endy Hedman |
Director executivo criativo | Jelly Helm |
Director executivo criativo | Steve Luker |
Produtor executivo da agência | Ben Grylewicz |
Audio Post Production | Eleven |