| Titulo | Big Drive (Part 2) |
| Agência | Wieden + Kennedy |
| Campanha | Tiger Woods '08 - EA Sports |
| Anunciante | Electronic Arts Inc. |
| Marca | EA Sports |
| Posted | Agosto 2007 |
| Produto | Tiger Woods PGA Tour '08 |
| Sector Empresarial | Consolas de videojogos |
| Legenda | It's in the game. |
| História | Shot in both live action and with game footage, this spot showcases the brand new GamerNet feature in Tiger Woods 08. A little girl challenges Tiger Woods to a competition who has the longest fairway drive? Following an impressive drive by Tiger, a little girl steps up to the tee and beats his drive by several yards. A disappointed Tiger steps off the fairway as we see an endless line of people lining up to get a shot at beating the girls drive. |
| Problema | To create momentum and a high level of excitement around the launch of Tiger Woods PGA Tour 08, and introduce the gaming community to EA Sports GamerNet. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Pós-produção | Joint Editorial House |
| Audio Post Production | Joint Editorial House |
| Empresa de design sonoro | Joint Editorial House |
| Director criativo | Jose Cabaco |
| Director criativo | Tim Wolf |
| Redator | Chris Jacobs |
| Director de arte | Jason Berry |
| Director de contas | Steve Barry |
| Director de contas | Victoria Krueger |
| Director executivo criativo | Jelly Helm |
| Director executivo criativo | Steve Luker |
| Produtor executivo da agência | Ben Grylewicz |
| Produtora | PYTKA |
More Work
SEE ALL2012
- MARCA:
- Chevrolet
- AGÊNCIA:
- Goodby Silverstein & Partners
Tommy
- MARCA:
- Chevrolet
- AGÊNCIA:
- Goodby Silverstein & Partners
Status
- MARCA:
- Chevrolet
- AGÊNCIA:
- Goodby Silverstein & Partners