Titulo | Field Generals |
Agência | Wieden + Kennedy |
Campanha | Madden NFL '08 - EA Sports |
Anunciante | Electronic Arts Inc. |
Marca | EA Sports |
Posted | Agosto 2007 |
Produto | Madden NFL '08 |
Sector Empresarial | Consolas de videojogos |
Legenda | It's in the game. |
História | This spot offers a glimpse into how the millions of everyday Madden fans enjoy playing the game and celebrating touchdowns at home or work, solo or with friends, but always jumping up and down in front of their televisions. Through a montage of slow-motion live shots, interspersed with game footage, people are caught up in authentic moments of Madden excitement that portray them as a true subculture of American life. |
Problema | To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Mercado | Estados Unidos |
Pós-produção | Joint Editorial House |
Audio Post Production | Joint Editorial House |
Director criativo | Jose Cabaco |
Director criativo | Tim Wolf |
Redator | Will Ulbricht |
Director de arte | Lee Jennings |
Director de contas | Steve Barry |
Director de contas | Victoria Krueger |
Produtor | Corey Bartha |
Director executivo criativo | Jelly Helm |
Director executivo criativo | Steve Luker |
Produtor executivo da agência | Ben Grylewicz |
Produtora | RadicalMedia |
Realizador | Greg Kohs |
Editor | Matt Hilber |
Director de fotografia | Chris Hornbecker |
Produção musical | Pump Audio, Inc. |