Steve Barry
Managing Director at Madwell
Estados Unidos
TituloField Generals
Agência
Campanha Madden NFL '08 - EA Sports
Anunciante Electronic Arts Inc.
Marca EA Sports
PostedAgosto 2007
Produto Madden NFL '08
Sector Empresarial Consolas de videojogos
Legenda It's in the game.
História This spot offers a glimpse into how the millions of everyday Madden fans enjoy playing the game and celebrating touchdowns – at home or work, solo or with friends, but always jumping up and down in front of their televisions. Through a montage of slow-motion live shots, interspersed with game footage, people are caught up in authentic moments of Madden excitement that portray them as a true subculture of American life.
Problema To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08.
Tipo de Mídia Televisão e Cinema
Comprimento
Mercado Estados Unidos
Pós-produção
Audio Post Production
Director criativo
Director criativo
Redator
Director de arte
Director de contas
Director de contas
Produtor
Director executivo criativo Jelly Helm
Director executivo criativo
Produtor executivo da agência
Produtora
Realizador
Editor
Director de fotografia
Produção musical

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