Steve Barry
Managing Director at Madwell
Estados Unidos
TituloWhy We're Here
Agência
Campanha Madden NFL '08 - EA Sports
Anunciante Electronic Arts Inc.
Marca EA Sports
PostedAgosto 2007
Produto Madden NFL '08
Sector Empresarial Consolas de videojogos
Legenda It's in the game.
História This new spot serves as the anthem for the whole Madden 08 campaign. A montage of footage shows everyday fans playing Madden across home and office; grown men and children alike getting fired up by its game play, and the camaraderie born out of hours playing Madden with your friends. All this imagery reinforces the voice of Madden fans speaking directly to fellow Madden fans, as well as inviting new fans to join in on the excitement surrounding the upcoming release of the game.
Problema To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08.
Tipo de Mídia Televisão e Cinema
Comprimento
Mercado Estados Unidos
Pós-produção
Audio Post Production
Director criativo
Director criativo
Redator
Director de arte
Director de contas
Director de contas
Produtor
Director executivo criativo Jelly Helm
Director executivo criativo
Produtor executivo da agência
Produtora
Realizador
Editor
Director de fotografia
Produção musical

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