Steve Barry
Managing Director at Madwell
Estados Unidos
TituloI Love Jeff Gordon
Agência
Campanha NASCAR '08 - EA Sports
Anunciante Electronic Arts Inc.
Marca EA Sports
PostedJulho 2007
Produto NASCAR '08
Sector Empresarial Consolas de videojogos
Legenda How Does It Feel?
História Focusing on the love / hate relationship that many NASCAR fans have with Jeff Gordon, this spot sheds light on one video game racing fan’s reasons for disliking him – the bumps, the drafts, and how he can never retake the lead one Gordon grabs a hold of it.
Problema To create excitement around the launch of NASCAR 08 and reach both hardcore NASCAR fans looking for another venue to experience the thrill of the track, as well as Racing gamers who love the excitement of a good racing game.
Tipo de Mídia Televisão
Comprimento
Empresa de design sonoro
Director criativo
Director criativo
Redator
Director de arte
Director de arte
Director de contas
Director de contas
Produtor da agência
Director executivo criativo Jelly Helm
Director executivo criativo
Produtor executivo da agência
Produtora

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