Titulo | Red River |
Agência | Wieden + Kennedy |
Campanha | NCAA Football '08 - EA Sports |
Anunciante | Electronic Arts Inc. |
Marca | EA Sports |
Posted | Julho 2007 |
Produto | NCAA Football '08 |
Sector Empresarial | Consolas de videojogos |
Legenda | How Does It Feel? |
História | Shot entirely using NCAA Football 08 game footage, this spot changes the history of the final play of the epic 2007 Fiesta Bowl match-up between the heavily favored Oklahoma Sooners and underdog Boise State Broncos. Similar to the real game, Boise State attempts the Statue of Liberty play on the game winning 2 point conversion attempt. This time, though, an Oklahoma linebacker stuffs the Broncos running back just short of the end zone. |
Problema | To create excitement around the launch of NCAA Football '08 and allow college football fans to interact more deeply than ever with their favorite teams. |
Tipo de Mídia | Televisão |
Comprimento | |
Produção musical | Extreme Music |
Empresa de design sonoro | Joint Editorial House |
Director criativo | Jose Cabaco |
Director criativo | Tim Wolf |
Redator | Clarence Ford |
Director de arte | Sean Donnell |
Director de contas | Steve Barry |
Director de contas | Victoria Krueger |
Produtor da agência | Endy Hedman |
Director executivo criativo | Jelly Helm |
Director executivo criativo | Steve Luker |
Produtor executivo da agência | Ben Grylewicz |
Produtora | Form |
Realizador | Jesse Dylan |
Produção musical | MoPhonics |