Steve Barry
Managing Director at Madwell
Estados Unidos
TituloWait on the Square
Agência
Campanha NBA Draft - EA Sports
Anunciante Electronic Arts Inc.
Marca EA Sports
PostedJunho 2007
Produto NBA Live '08
Sector Empresarial Consolas de videojogos
Legenda How Does It Feel?
História After watching young protégé’ Kevin Durant misfire on a drive to the basket, Gilbert Arenas instructs him on the proper sequence of joystick moves to finish the hoop – most notably, to wait on pressing the square button. An exasperated Arenas watches Durant (starring in his first TV commercial since turning pro) shoot another brick before wondering if he should continue to bear witness to the awful display of shooting.
Problema To build anticipation of the launch of NBA Live 08 leading up to and during the 2007 NBA Draft.
Tipo de Mídia Televisão
Comprimento
Empresa de produção
Director criativo
Director criativo
Redator
Director de arte
Director de contas
Director de contas
Produtor
Assistant Producer
Produtor executivo Jelly Helm
Produtor executivo
Produtor executivo da agência
Produtora
Empresa de design sonoro
Produção musical

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