Titulo | Running |
Agência | Wieden + Kennedy |
Campanha | Nike Pro Cold - Dick's |
Anunciante | DICK's Sporting Goods |
Marca | Dick's |
Posted | Novembro 2007 |
Produto | Nike Pro Cold |
Sector Empresarial | Desporto - ao ar livre e atletismo |
Legenda | The Athletes Secret Weapon |
História | Pro athletes wearing Nike Pro Cold Weather apparel beat their non-Nike wearing competitors. When you play cold you are distracted. Athletes stay focused and warm in Nike Pro Cold apparel. |
Problema | Communicate two things to HS athletes: 1. Nike Pro Cold Weather apparel is the best advanced first layer garment in the industry. 2. Establish Dicks Sporting Goods as the destination for Nike Pro cold Weather apparel. |
Tipo de Mídia | Televisão |
Comprimento | |
Produtora | Furlined |
Pós-produção | Methodstudios |
Director criativo | Tyler Whisnand |
Director criativo | Mike McCommon |
Redator | Craig Baldo |
Redator | Nathan Goldberg |
Director assistente criativo | Shannon McGlothin |
Director de arte | Jay Kamath |
Director de contas | Dianne Villarreal |
Produtor da agência | Jennifer Fiske |
Produtor executivo da agência | Ben Grylewicz |
Realizador | Perlorian Brothers |
Audio Post Production | Lime Studios |