Fabio Brigido
Creative Director at MullenLowe Brasil
São Paulo, Brasil
TituloBarbecue
Agência
Campanha In Other Words - Nova Schin
Anunciante Grupo Schincariol
Marca Nova Schin
PostedFevereiro 2007
Sector Empresarial Cervejas, sidras
Legenda In Other Words: Beer!
Filosofia We are reinforcing this perception, showing that Nova Schin is - more than just a golden liquid - synonymous of fun. The top-view ads were a nice different way to illustrate those fun moments, inviting the magazine reader to spend some time navigating through the visuals.
Problema The campaign strategy has its focus on the fact that beer, in Brazil, is one of the greatest icons for celebration. The overall perception of the Brazilian consumer is that Nova Schin is a friendly, sympathetic and cool brand.
Tipo de Mídia Publicidade em revistas
Mercado Brasil
Illustrator
Director de arte
Fotógrafo
Director criativo
Redator
Director criativo
Illustrator

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