Fabio Brigido
Creative Director at MullenLowe Brasil
São Paulo, Brasil
TituloCar Crashes 3
Agência
Campanha Leave It To us
Anunciante Burger King
Marca Burger King
Data da primeira Transmissão/Publicação 2019
Sector Empresarial Restaurantes e comida rápida
Filosofia The WHOPPER is America’s favorite burger and there are people who just can’t wait to enjoy it, literally. Or at least that’s what we figured out after seeing a huge number of car crashes at our restaurants every year. That’s why we decided to be cheeky and use these real pictures to promote the launch of Burger King’s delivery service in the USA. The campaign was launched nationwide and later it ran in others countries like Spain, Brazil and Germany in magazines and outdoor. *None of these accidents resulted in injuries.
Tipo de Mídia Case Study
Global Marketing Officer
Global Brand Manager
Chief Creative Officer
Director executivo criativo
Creative Director
Creative Director
Director criativo
Creative Copywriter
Creative Copywriter
Director de arte
Director de arte
Account Director
Account Manager
Executivo de contas
Planeador estratégico
Agency Producer
Agency Producer
Head of Communications

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