Titulo | El Magico |
Brief | El Magico is a rather mediocre magician. So he looks surprised when he makes a woman vanish in the middle of his act. But not as surprised as a motorist when the woman materialises in the middle of the road. Luckily the Hyundai Tucson has Forward Collision Avoidance Assist. In other words, it brakes in a split second, like magic. |
Agência |
Innocean Worldwide Europe
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Campanha |
El Magico
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Anunciante |
Hyundai
|
Marca |
Hyundai Tucson
|
Posted | Novembro 2018 |
Sector Empresarial | Automóveis
|
História | For Hyundai, nothing is more important than safety. That’s why the new Hyundai Tucson is loaded with driver assistance features. One of them is the Forward Collision-Avoidance Assist – a system that combines radar and camera data. When it detects sudden braking by the car ahead or pedestrians on the road, it autonomously activates the brakes.Where most safety ads try to shock people and blame them for making mistakes, we decided to go for a different approach - because no matter how much you concentrate when you drive on the road, sometimes pedestrians just seem to come out of nowhere. But when it happens, it’s great to have a car that supports you in preventing a collision. |
História (língua original) | For Hyundai, nothing is more important than safety. That’s why the new Hyundai Tucson is loaded with driver assistance features. One of them is the Forward Collision-Avoidance Assist – a system that combines radar and camera data. When it detects sudden braking by the car ahead or pedestrians on the road, it autonomously activates the brakes.Where most safety ads try to shock people and blame them for making mistakes, we decided to go for a different approach - because no matter how much you concentrate when you drive on the road, sometimes pedestrians just seem to come out of nowhere. But when it happens, it’s great to have a car that supports you in preventing a collision. |
Tipo de Mídia |
Televisão
|
Director de publicidade |
Andreas-Christoph Hofmann
|
Director de publicidade |
Philippe Jourdain
|
Director de publicidade |
Dora Szent-Ivanyi
|
Director de publicidade |
Vittorio Ravano
|
Global Chief Creative Officer |
Jeremy Craigen
|
Chief Operating Officer |
Andreas Cordt
|
Regional Chief Creative Officer |
Gabriel Mattar
|
Agency Business Director |
Andrea Razeto
|
Director executivo criativo |
Ricardo Wolff
|
Director executivo criativo |
The V-Man
|
Redator |
Reinier Gorissen
|
Director de arte |
Marlon von Franquemont
|
Creative Producer |
Morten Frantz
|
Director de contas |
Sven Kuebler
|
Account Manager |
Lin Fang
|
Account Manager |
Min Kyung Park
|
Strategy Manager |
Anna Nowak-Otto
|
Planeador |
Sophia Goerner
|
Creative Services Director |
Mark Fosbueary
|
Realizador |
Charles Guard
|
Realizador |
Thomas Guard
|
Produtor executivo |
Alexander Schildt
|
Producer |
Stephan Brockmann
|
Director de fotografia |
Marcel Zyskind
|
Pós-produção |
acht Hamburg GmbH
|
Post-production Producer |
Lena Schulz
|
Production Service Company |
Production Service Scandinavia (Copenhagen)
|
Voz |
Mark Fosbueary
|
Editor |
Ted Guard
|
Editor |
Andre Gelhaar
|
Colorist |
Maximilian Baule
|
Produção de som |
MOKOH Music GmbH
|
Produção de som |
Studio Funk
|
Music Producer |
Stephan Moritz
|
Sound Production ( |
acht Hamburg GmbH
|
Produtora |
Tempomedia Filmproduktion GmbH (Berlin)
|