Richard Warrell
Creative Supervisor at Pepper - Brand Taste
Lisbon, Portugal
TituloSequeira in it's rightful place
BriefTo save a piece of Portuguese art from being sold to the highest bidder, the National Museum of Antique Art in Lisbon launched a call to a action. A dedicated website digitized the masterpiece, breaking it into 10 million pixels, each up for grabs for a mere 6 cents. Celebrities, politicians and art lovers became sponsors of their own pixels. The movement began on social media but soon, people on the street were talking about art. The campaign exceeded the €600,000 goal by 25 per cent and Sequeria is in its rightful place. Today and always.
Agência
Campanha Sequeira in it's rightful place
Anunciante MUSEU NACIONAL DE ARTE ANTIGA
Marca Crowdfunding
PostedNovembro 2017
História The painting "The Adoration of the Magi", a Portuguese masterpiece in the hands of a private collector was at risk of being sold in an auction and taken abroad. How to raise the money (600.000€) to buy the painting and keep it in Portugal?
Tipo de Mídia Interatividade
Director criativo
Director criativo
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