Renata Dumont
Executive Director at Stink Films
São Paulo, Brasil
TituloSprite Shower
Agência
Campanha Sprite Shower
Anunciante Coca-Cola Company
Marca Sprite
Data da primeira Transmissão/Publicação 2012 / 2
Sector Empresarial Bebidas não alcoólicas
História Sprite Shower. A giant Sprite dispenser placed in one of the most crowded beaches in Brazil, where people could have a cold refreshing shower during Brazilian summer, where temperatures reach close to 40ºc. With more then 1,500 showers everyday, together with a sampling strategy around the machine. Sprite Shower was able to leverage the brand above all others in the field and consumers more than merely hearing about Sprite’s refreshing power, felt it directly all over their bodies. 
Tipo de Mídia Ambient
Mercado Brasil
Produção musical
Pós-produção
Editor
Director de fotografia
Realizador
Produtor
Produtor executivo
Produtora
Supervisor de conta
Director de contas
Redator
Director de arte
Director criativo
Director executivo criativo
Director executivo criativo
Chief Creative Officer
Worldwide Chief Creative Officer

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