Titulo | Smart Needle Berlin |
Agência | BBDO Düsseldorf GmbH |
Campanha | Smart needle |
Anunciante | Daimler AG |
Marca | Smart |
Posted | Agosto 2017 |
Sector Empresarial | Automóveis pequenos e compactos |
História | With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do – just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can’t. |
Tipo de Mídia | Imprensa e publicações |
Illustrator | Carlo Stanga |
Art Buyer | Eva á Wengen |
Produtor da agência | Allison Markert |
Account Manager | Caspar Pongs |
Director de contas | Steffen Günther |
Redator | Mike Bayfield |
Designer | Albert Pozo |
Director de arte | Till Overwien |
Director criativo | Fabiano Oliveira |
Chief Creative Officer | Wolfgang Schneider |
Chief Creative Officer | Ton Hollander |
Chief Creative Officer | Darren Richardson |
Director executivo criativo | Ton Hollander |
Creative Managing Director | Kristoffer Heilemann |