Wolfgang Schneider
Chief Creative Officer at BBDO Germany
Berlin, Alemanha
TituloLoewe 3D
Agência
Campanha Loewe 3D
Anunciante Loewe Opta
Marca Loewe Opta
PostedJulho 2011
Sector Empresarial Televisão, alta-fidelidade, vídeo, equipamentos de música e acessórios
Filosofia Three-dimensional TVs represent a trend with huge potential in the home entertainment industry. 3D blockbusters are extremely popular at box offices, and TV channels are increasingly broadcast with 3D content. Loewe aims to accommodate this development with its own premium concept. Thanks to 3D technology, viewers will even be able to experience older movies in a whole new way. A teaser campaign is intended to attract attention to the planned market launch of the latest generation of 3D TVs with full HD LCD technology and LED backlighting in the first quarter of 2011.
Resultado Loewe turns an ordinary 2D movie into an unparalleled 3D movie experience. Unforgettable movie quotes from international blockbusters such as James Bond (“Shaken, not stirred.”), Star Wars (“May the Force be with you.”), Forrest Gump (“Run, Forrest! Run!”), Apollo 13 (“Houston, we have a problem.”) and Terminator 2 (“Hasta la vista, baby.”) will be conveyed in a whole new dimension – “a new reality”.
 
Tipo de Mídia Packaging, marcas e design
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director de arte
Redator
Illustrator
Designer
Tipografia

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