James Wood
Head Of External Delivery at BBC
London, Reino Unido
TituloCox
Agência
Campanha New Schedule Promotion - BBC
Anunciante BBC
Marca BBC Radio 1
PostedJaneiro 2004
Sector Empresarial Programas e canais de televisão e rádio
História In Cox’s case she is driving one listener home in the fastest possible time using the shortest possible route
Filosofia Three 40 second films feature the new schedule line up, Chris Moyles’ morning show, Sara Cox on drivetime and the Colin and Edith weekend show. The ads centre on the premise that the station’s DJ’s help get listeners ‘through the day’.
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Director de publicidade
Director de contas
Redator
Director de arte
Realizador
Produtora Arden Sutherland Dodd
Actor/celebridade

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