Titulo | Saboteur |
Agência | SapientNitro Melbourne |
Campanha | Saboteur |
Anunciante | MS Society of Australia |
Marca | MS Australia |
Posted | Junho 2007 |
Produto | Multiple Sclerosis |
Sector Empresarial | Acções caridade, fundações, voluntariado |
Legenda | Your body becomes your worst enemy. |
História | In the ad we see a woman break into a home and rig up a series of malicious traps. Thumb tacks are hidden in the carpet, keyboard keys are switched around, a tripwire is set at the top of the stairs and so on. It's not until the conclusion that we discover why. |
Filosofia | We wanted to give people some understanding of the insidious and unpredictable nature of the disease. The solution was to demonstrate that when you have MS, your body becomes your worst enemy. |
Problema | Most people dont know how Multiple Sclerosis affects sufferers. It can cause anything from disorientation, to loss of balance and co-ordination, blackouts, blurred vision, pins and needles, hot/cold sensory confusion, paralysis and more. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Director de arte | Carolyn Davis |
Director de contas | Bridget Jones |
Empresa de design sonoro | Phil Kenihan |
Redator | Matthew Page |
Director criativo | James Procter |
Produtor da agência | Jill Wheeler |
Editor | Peter Whitmore |
Director de contas | Evonne Williams |
Realizador | Sean Meehan |
Produtor | Sam McGarry |