Lowe's - "Live Vines"

BBDO New York

BBDO New York New York, Estados Unidos

Prêmios

17735

Marca: Lowe's
País: Estados Unidos

Anunciante: Lowe's

Titulo	Live Vines
Agência	BBDO New York
Campanha	Live Vines
Anunciante	Lowe's
Marca	Lowe's
Data da primeira Transmissão/Publicação	2015
Sector Empresarial	Utensílios domésticos, decoração e jardinagem
Filosofia	Lowe's Home Improvement stores are opening in Manhattan for the first time. We needed a way to get busy New Yorkers to stop and take notice of the new location. Lowe's is well known for their six-second home improvement tips on Vine. So we decided to build real life Fixinsix Vines inside the store windows on 6th Avenue. The fully animated dioramas operated in six-second loops. And the tips they demonstrated were tailored to New York City Living: “Hang your bike from the ceiling to save space.”“Paint the room a light color to make it seem bigger.” We even added interactive “like” buttons and digital loop counters to the installations. Plus we marked out spots for people to film and upload them to social media. It was a great way to launch Lowe’s in Manhattan.
Tipo de Mídia	Case Study
Comprimento	123 seconds
Account Manager	Jim Reath
Account Manager	Bob Estrada
Account Manager	Andrew DeBenedictis
Account Manager	Tyler Harris
Planning Directtor	Emily Viola
Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Director executivo criativo	Tim Bayne
Director executivo criativo	Lauren Connolly
Director criativo	Molly Adler
Director assistente criativo	Carolyn Davis
Director assistente criativo	Matthew Page
Redator	Matthew Page
Chefe de produção	David Rolfe
Produtora	The Kitchen
Produtor executivo	Kristin Tomborello
Intreactive Producer	Mo Twine