Carolyn Davis
Creative Director/ art director at Johannes Leonardo
New York, Estados Unidos
TituloSaboteur
Agência
Campanha Saboteur
Anunciante MS Society of Australia
Marca MS Australia
PostedJunho 2007
Produto Multiple Sclerosis
Sector Empresarial Acções caridade, fundações, voluntariado
Legenda Your body becomes your worst enemy.
História In the ad we see a woman break into a home and rig up a series of malicious traps. Thumb tacks are hidden in the carpet, keyboard keys are switched around, a tripwire is set at the top of the stairs and so on. It's not until the conclusion that we discover why.
Filosofia We wanted to give people some understanding of the insidious and unpredictable nature of the disease. The solution was to demonstrate that when you have MS, your body becomes your worst enemy.
Problema Most people don’t know how Multiple Sclerosis affects sufferers. It can cause anything from disorientation, to loss of balance and co-ordination, blackouts, blurred vision, pins and needles, hot/cold sensory confusion, paralysis and more.
Tipo de Mídia Televisão e Cinema
Comprimento
Director de arte
Director de contas
Empresa de design sonoro
Redator
Director criativo
Produtor da agência
Editor
Director de contas
Realizador
Produtor

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