Carolyn Davis
Creative Director/ art director at Johannes Leonardo
New York, Estados Unidos
TituloFetch Across the Internet
Agência
Campanha Fetch Across the Internet
Anunciante Mars, Inc.
Marca Pedigree
Data da primeira Transmissão/Publicação 2018 / 5
Sector Empresarial Comida para animais, produtos e serviços para o cuidado de animais domésticos
Filosofia Pedigree and its creative agency partner, BBDO New York, have come up with an innovative way for people to play with a dog – whenever and wherever they like.

It’s called “Fetch Across the Internet.”

The concept involves linking four social media platforms to create an epic game of fetch that stretches across the internet.

Users simply tap to keep the ball moving from a sponsored post on Facebook that opens into Canvas, then over to an Instagram Carousel, into YouTube and finally through to a Snapchat World Lens, where a real-life dog becomes an AR object that appears in the room with you.
“Fetch Across the Internet” represents the latest digital innovation from Pedigree and BBDO, following up on last year’s “Adoptable Facebook Mask” initiative which was created for National Adopt a Shelter Month in October. More importantly, this fun interactive experience is an extension of the brand’s FEED THE GOOD campaign, and is another way to remind consumers of the joy dogs and humans can bring to each other.
Tipo de Mídia Social Media
Comprimento
Post Production Company
Director criativo
Director de arte
Director criativo
Redator
Director executivo criativo
Director executivo criativo
Chief Creative Officer
Chief Creative Officer
Produtor executivo
Executivo de contas
Head of Integrated Production
Group Executive Producer
Creative technologist
Director de contas
Production Company
Produtor executivo
Produtor executivo
Director
Producer
Editorial
Online
Retoucher
Colourist
Producer
Producer
Produtor executivo
CG Artists
Compositor
Production Coordinator
Production Assistant
Production Assistant
Color Assist
Color Assist
Color Assist
Color Assist
CG Lead
Produtor executivo
Audio Post Production
Sound Mix
Managing Director
Producer
Typography

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started