Emily Taylor
Planeador at Leo Burnett Sydney
Richmond, Estados Unidos
TituloCelebrity Tantrum
Agência
Campanha Celebrity Tantrum
Anunciante Samsung
Marca Samsung Galaxy Tab
PostedNovembro 2016
Sector Empresarial Telemóveis e pagers
História The creative idea was that only The Samsung Galaxy Tab S2 has a high quality screen worthy of high quality entertainment.

Therefore, if you’re not using a Samsung Tab S2, the people who create epic entertainment (directors, actors etc) will be upset that you’re watching all their hard work on an inferior screen.

So in our spot, we used an actor from one of the world’s most epic productions of all time (Game of Thrones), an actor famous for only saying one word (Hodor) and got him to finally speak up against inferior screens.

The spot was designed to look like a trailer for the show and used device-detecting technology so he knew what device you were watching the spot on and had a tailored tantrum at you for watching such an epic production on such an un-epic screen.
It was enough to finally make Hodor speak up.
Tipo de Mídia Mobile
Comprimento
Director executivo criativo
Director executivo criativo
Chefe de grupo criativo
Chefe de grupo criativo
Produtor executivo
Planeador
Planeador
Produtora
Realizador
Director de fotografia
Producer
Producer
Editor
Pós produção
Pós produção
Efeitos especiais
Efeitos especiais
Flame Artist
Flame Artist

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