| Titulo | Lady Toilet Attendant |
| Titulo (língua original) | La dame pipi |
| Agência | BBDO Paris |
| Campanha | Appointment - Midas |
| Anunciante | Midas |
| Marca | Midas |
| Posted | Abril 2003 |
| Sector Empresarial | Acessórios e serviços de automóveis |
| Legenda | Midas With You & For A Long Time |
| Legenda (língua original) | Midas Avec vous et pour longtemps |
| História | Film made by PROXIMITY BBDO The new Midas campaign is composed by three 20-second commercials : "Lady Toilet Attendant, "Motherhood", "The Elevator". Each commercial stages an the everyday life moment and shows by absurd situations what would be the life if we were to take appointment anything. A humorous way to focus on the sympathy and proximity values of the brand. A very competitive manner to answer the customersmain expectation. |
| História (língua original) | Film réalisé par PROXIMITY BBDO. La nouvelle campagne Midas se décline en trois films de 20 secondes "La dame pipi", "La maternité", "L'ascenseur". Chaque film met en scène un moment de la vie quotidienne et montre par des situations absurdes ce que serait la vie si l'on devait prendre rendez-vous pour tout. Une façon humoristique de capitaliser sur les valeurs de sympathie et de proximité de la marque. Une manière très compétitive de répondre à l'attente majeure des clients. |
| Problema | Midas has been running, for a year, a strategic turn to become the general operator of the car total maintenance. A strategy which implies new fields of competence like maintenance and services while preserving the fundamental corporate points which are without appointment and perfection of the service ones. This project influenced by three strong elements: the redefinition of our activity on the centers frontages, a new signature, the total change of the operational and relational communication. The Tv campaign is the but not least. |
| Problema (língua original) | Midas opère depuis un an, un virage stratégique pour devenir le généraliste de l'entretien global de la voiture. Une stratégie qui implique de nouveaux domaines de compétence comme la maintenance et les services tout en conservant les fondamentaux de l'enseigne que sont le sans rendez-vous et la perfection du service. Ce projet a été marqué par trois éléments forts : la redéfinition du métier de l'enseigne sur les façades des centres., une nouvelle signature, la refonte totale de la communication opérationnelle et relationnelle.. La campagne Tv constitue la dernière pierre de l'édifice. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | França |
| Produtora | 1/33 Productions |
| Director de publicidade | Frédéric Guyot |
| Director criativo | Michel Duval |
| Redator | Stéphanie Soulier de Morant |
| Director de arte | Eric Roussel |
| Director de contas | Bruno Censier |
| Realizador | David Charhon |
| Produtor da agência | Annie Moysan |
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