Charter Spectrum - "Island"

Something Different New York, Estados Unidos

2918

Titulo	Island
Agência	Something Different
Campanha	Better Way
Anunciante	Charter Communications
Marca	Charter Spectrum
Data da primeira Transmissão/Publicação	2019 / 11
Sector Empresarial	Serviços de telefone fixo
História	"Island" centers on a group of primitive island dwellers who prod one of their fellows into swimming to a nearby atoll to fetch pineapples. After they reject his big idea of building a boat, he reluctantly dives in and is promptly devoured by a sea creature. The VO observes, eventually someone has a better idea, like a boat, or in this case with Spectrum Mobile, offering the fastest overall mobile speeds and reliability.
Filosofia	The campaign aims to highlight Spectrum Mobile features that are superior to those of other mobile providers, while nudging consumers out of their inertia to make the switch.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Produtora	The Corner Shop
Empresa de produção	Crew Cuts
Managing Partner	Patti McConnell
Chief Creative Officer	Tommy Henvey
Director criativo	Richard Ryan
Senior Producer	Garrett Crabb
Director of Accounts	Meghan Linehan
Realizador	James Rouse
Produtor executivo	Anna Hashimi
Chefe de produção	Jessica Miller
Produtor	Benji Howell
Director de fotografia	Antonio Paladino
Visual Effects Studio	Framestore
Produção musical	JSM Music
Pós-produção	Color Collective