Titulo | DESIGNATED DRIVER |
Agência | adam&eveDDB |
Campanha | Designated Driver |
Anunciante | The AA |
Marca | The AA |
Data da primeira Transmissão/Publicação | 2017 / 3 |
Sector Empresarial | Segurança rodoviária |
História | The commercial highlights the underrated danger of texting whilst driving with a narrative that follows a couple leaving a nightclub: the woman, who is the designated driver for her intoxicated boyfriend, starts to reply to a text as they start their journey. The boyfriend notices and suggests they swap places, in a move that makes a bold statement on the dangers of using a mobile phone whilst driving. |
Tipo de Mídia | Viral |
Comprimento | |
Pós produção | Framestore |
Audio Post Production | 750mph |
Director de publicidade | Edmund King |
Chief Creative Officer | Richard Brim |
Director executivo criativo | Ben Tollett |
Redator | Alex Lucas |
Director de arte | Jon Farley |
Chief Strategy Officer | David Golding |
Planeador | Nick Hirst |
Director de contas | Chloe Harding |
Produtor da agência | Lucie Georgeson |
Agência de Mídia | Carat UK |
Produtora | Outsider |
Realizador | James Rouse |
Producer | Benji Howell |
Director de fotografia | Alex Melman |
Editor | Bill Smedley |
Empresa de produção | Work Editorial |
Audio Post Production | Sam Ashwell |