Benji Howell
Producer at Biscuit Filmworks UK
London, Reino Unido
TituloDESIGNATED DRIVER
Agência
Campanha Designated Driver
Anunciante The AA
Marca The AA
Data da primeira Transmissão/Publicação 2017 / 3
Sector Empresarial Segurança rodoviária
História The commercial highlights the underrated danger of texting whilst driving with a narrative that follows a couple leaving a nightclub: the woman, who is the designated driver for her intoxicated boyfriend, starts to reply to a text as they start their journey. The boyfriend notices and suggests they swap places, in a move that makes a bold statement on the dangers of using a mobile phone whilst driving. 
Tipo de Mídia Viral
Comprimento
Pós produção
Audio Post Production
Director de publicidade
Chief Creative Officer
Director executivo criativo
Redator
Director de arte
Chief Strategy Officer
Planeador
Director de contas
Produtor da agência
Agência de Mídia
Produtora Outsider
Realizador
Producer
Director de fotografia
Editor
Empresa de produção
Audio Post Production

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