The California Immunization Coalition - "FluDropped"

The Community San Francisco, Estados Unidos

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Esse anúncio faz parte da Coleção ACT Responsible

Marca: The California Immunization Coalition
País: Estados Unidos

Anunciante: The California Immunization Coalition

Titulo	FluDropped
Agência	The Community
Campanha	FluDropped
Anunciante	The California Immunization Coalition
Marca	The California Immunization Coalition
Data da primeira Transmissão/Publicação	2019 / 12
Sector Empresarial	Segurança pública, saúde e higiene
Filosofia	Flu Season is beginning and with it comes the need to remind people of the importance of getting the flu vaccine. Every year, up to 49 million people get infected by the flu in the US alone. Last year, more than 60,000 people died of complications created by the disease. And yet, according to the National Foundation for Infectious Diseases, only half of the population is planning to get a flu shot this year. So, the California Immunization Coalition has launched this campaign in partnership with the community’s local San Francisco office in hopes of finding ways anyone could help spread the message and get more people to get their flu shot. The campaign, called “FluDropped,” uses the iPhone’s AirDropTM feature, which lets you share an image with anyone close enough. On the heels of National Flu Immunization Week, street teams are fludropping commuters on MUNI and BART, in the hopes to get as many people as possible to “Airdrop” random people in high-risk places. The image being passed around shows a man sneezing and says “If you’re close enough to get this, you’re close enough to get the flu.” The image also asks people to pass the message along and visit http://FluDropped.com to find out where they can get their flu shot, learn more about the disease, and download the image to help spread the message with the objective of getting more people to get vaccinated. In other words, the California Immunization Coalition wants to create an “epidemic that can save lives” and will partner with medical school and public health students to keep the message going during flu season — which goes all the way to April, peaking around January.
Tipo de Mídia	Interactive Outdoor Experience
Comprimento	108 seconds
Mais Informações	http://fludropped.com/
Director executivo criativo	Roger Baran
GM/CSO	Julie Liss
Group Strategy Director	Brad Filice
Sr. Brand Lead	Raquel Cucurella
Brand Lead/PM	Adam Caron
Designer	Rosana Mojica
Produtor	Gus Gomez
Head of Integrated Production	Laurie Malaga
Director of Business Affairs	Natalie Greenman
Business Affairs Manager	Cristina Fajardo
Operations Manager	Patricia Hom
Studio Manager	Tom Jacobson
DP	Dave Brick
Production Manager	Jax Colavolpe
Produtora	The Makers Lab
Produtora	Where The Buffalo Roam
Editor	Regina Revard
Assistant Editor	Hamilton Henson
Post-production Producer	Phil Tang
Designer / Animator	Chris Carmichael
Designer / Animator	Jake Pryor
Animação	Terren Krietzman
Produtora	Mission Film and Design
Color Grade Artist	Chris Martin
Sound Designer	Joel Rabb