Titulo | Passive Aggressive, FedEx BBDO NY (USA) |
Agência | BBDO New York |
Campanha | Small Business/ E-Commerce Campaign |
Anunciante | Federal Express |
Marca | Fedex |
Posted | Fevereiro 2017 |
Sector Empresarial | Correios, estafetas e envio de mercadorias |
História | "Now that FedEx has helped us simplify our e-commerce we can focus on bigger issues," suggests an employee. "Like our passive-aggressive environment." His colleagues deny they're passive-aggressive, apart from one who says: "Hey, there are no bad suggestions here. No matter how lame they are." Another adds: "I always admire the way you say exactly what's in your head. Without thinking." The remarks continue until their boss drops by. "I just wanna say you guys are doing a great job!" he says. The team looks bemused. "What's that supposed to mean?" |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Produtora | O Positive |
Empresa de produção | MacKenzie Cutler |
Worldwide Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Director executivo criativo | Peter Kain |
Director executivo criativo | Gianfranco Arena |
Director criativo | Scott Mahoney |
Director criativo | Dan Oliva |
Director criativo | Tom Kraemer |
Director criativo | Jens Waernes |
Redator | Scott Mahoney |
Director de arte | Dan Oliva |
Produtor da agência | Amy Wertheimer |
Produtor da agência | Katie Greene |
Account Manager | Kirsten Flanik |
Account Manager | Kathryn Brown |
Account Manager | Daniel Langlitz |
Account Manager | Cailin Gibbons |
Account Manager | Billy McLellan |
Realizador | Jim Jenkins |
Producer | Ralph Laucella |
Producer | Marc Grill |
Editor | Ian Mackenzie |