Gina Pagano
Executive Producer at MacKenzie Cutler
New York, Estados Unidos
TituloHow We Heisman
Agência
Campanha Heisman House
Anunciante Nissan Motor Corp.
Marca Nissan
Data da primeira Transmissão/Publicação 2021 / 9
Sector Empresarial Automotor
História Nissan’s beloved “Heisman House” is back for its 11th season with a campaign inspired by fans from Texas, Wisconsin and Michigan. College football’s latest Heisman Trophy winner, Devonta Smith, joins past Heisman Trophy winners Tim Tebow, Eddie George, Kyler Murray, Desmond Howard, Barry Sanders, Baker Mayfield, Bo Jackson, Archie Griffin and Derek Henry for new – and always comical – hijinks inside the legendary Heisman House. “Heisman House is back with some of the most beloved players in what we feel is our best lineup of fan-engaging spots yet,” said Allyson Witherspoon, vice president and U.S. chief marketing officer, Nissan. “We’re connecting with sports fans whose appreciation for the Heisman House serves as the inspiration for the latest ads.”
With its agency partner, TBWA\Chiat\Day New York, Nissan scoured a decade’s worth of Twitter posts referencing “Heisman House” and selected the most creative and humorous among them to serve as a basis for its latest campaign.
Additionally, the Heisman House Tour will make stops at Hampton University and Tennessee State University, as part of Nissan’s expanded college portfolio that includes six Historically Black Colleges and Universities (HBCUs).
Tipo de Mídia Televisão
Comprimento
Produtora
Vice President
Chief Marketing Officer (CMO)
Director Marketing Strategy
Brand Lead
Senior Planner
Senior Planner
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director criativo
Senior Art Director
Associate Art Director Creative
Associate Copywriter
Produtor executivo
Producer
Social Producer
Business Lead
Diretor dos Negócios
Senior Business Manager
Business Manager
Senior Strategic Planner
Social Business Lead
Social Business Director
Social Executive Strategy Director
Senior Social Strategist
Senior Social Strategist
Social Strategist Claire Miller
Senior Integrated Business Affairs Manager
Business Affairs Manager
Production Integration Director
Associate Director
Associate Director
Planejador de Mídia
Managing Diretor
Chief Strategy Officer
Chief Executive Officer (CEO)
Realizador
Realizador
Produtor executivo
Produtor de linha
Edit
Editor
Editor
Jr Editor
Asst Editor
Producer
Pós produção
VFX
Produtor executivo
Producer
Sound House
Senior Sound Engineer
Produtor executivo
Head of Production
Head of Production Operations
Head of Strategy
Head of Production
Music Playing with the Boys - Kenny Loggins

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