Titulo | The Messenger |
Agência | Wieden+Kennedy |
Campanha | Arla Skyr - The Messenger |
Anunciante | Arla Foods |
Marca | Arla Skyr |
Data da primeira Transmissão/Publicação | 2015 / 4 |
Sector Empresarial | Iogurtes |
História | W+K London introduces Icelandic yogurt brand Arla Skyr to the UK with the 90-second spot “The Messenger.” |
Filosofia | The titular character is a young boy who delivered messages from the only telephone of a small Icelandic town in 1968. “Many say that the boy’s efficiency is the reason the town had only one telephone until 1978″ the narrator explains. Blink and you’ll miss the first nod to the product the spot is promoting around the 40 second mark, as the boy takes a quick break for a bowl of yogurt before running off again. Near the end of the spot, the agency finally ties things together when the narrator says, “However far he went, he was never far from a bowl of skyr…and that’s just as true today,” as the next shot shows the boy as a middle aged man. The spot’s whimsical narrative, dry humor and pastel color palette vaguely recall Wes Anderson, and while it takes its time getting around to introducing the brand, the prolonged introduction serves to reinforce the brand as “Iceland’s yogurt,” which is a large part of what makes it unique. “The Messenger” does a lot to build a charming portrait of Icelandic perseverance, one W+K hopes will stick with people when they’re in the grocery aisle. |
Tipo de Mídia | Televisão |
Comprimento | |
Empresa de produção | Final Cut |
Empresa de produção | Final Cut |
Efeitos especiais | MPC LDN |
Realizador | Dougal Wilson |
Produtora | Blink London |
Editor | Joe Guest |
Director criativo | Dave Day |
Director criativo | Larry Seftel |
Director de arte | Thom Whitaker |
Director de arte | Danielle Noel |
Redator | Thom Whitaker |
Redator | Danielle Noel |
Director executivo criativo | Tony Davidson |
Director executivo criativo | Iain Tait |
Produtor executivo da agência | Danielle Stewart |
Director de contas | Katherine Napier |
Director de contas | Will Hunt |
Account Manager | Maria Kofoed |
Account Manager | Head of Digital Design |
Planeador | Theo Izzard-Brown |
Planeador | Rachel Hamburger |
Produtor da agência | Matthew Ellingham |
Creative Producer | Michael Winek |
Produtora | Blink London |
Produtor executivo | James Studholme |
Produtor de linha | Ewen Brown |
Director de fotografia | Karl Oskarsson |
Pós produção | Julie Evans |
Pós produção | Executive Post Producer |
Flame Artist | Tom Harding |
Colorist | Jean-Clément Soret |
Empresa de design sonoro | Anthony Moore |