Record Store Day - "Breast"

J. Walter Thompson London

J. Walter Thompson London London, Reino Unido

5488

Titulo	Breast
Agência	J. Walter Thompson London
Campanha	Record Store Day 2016
Anunciante	Record Store Day
Marca	Record Store Day
Data da primeira Transmissão/Publicação	2016 / 4
Sector Empresarial	Feiras, eventos e festivais
História	Each poster features a visual related to a popular business found in Soho, with a vinyl twist. Stores can select the poster most relevant to them, write their name on it to show they support the day’s events and stick them up to tell their customers where Soho's record stores are
Filosofia	Basically, we figured the most helpful thing we could do was let everyone in the area know that the 16th April was Record Store Day.The problem was how to do this without traditional paid for media?The answer was to enlist the local community.Create posters that could be put in the windows of all the shops in central London, but give the participating stores some ownership, to make them active supporters. ”
Tipo de Mídia	Poster
Director criativo	Dave Dye
Equipa criativa	Senan Lee
Equipa criativa	Pansy Aung
Creative Producer	Ian Hughes
Creative Producer	Kate Duncan
Illustrator	Jordon Cheung
Illustrator	Toby Leigh
Illustrator	Paul Bower
Illustrator	Dave Anderson
Illustrator	Mario Wagner
Illustrator	Chris Gilvan Cartwright