| Titulo | Apple |
| Agência | AMV BBDO |
| Campanha | White Out Of Red - The Economist |
| Anunciante | The Economist |
| Marca | The Economist |
| Posted | Novembro 2001 |
| Sector Empresarial | Jornais, revistas e livros |
| Filosofia | The Importance of Selling a Brand, Not Next Weeks Issue Unlike most media brands, The Economist decided, in 1988, to invest in brand advertising rather than in a tactical, content-led approach. It was a decision that paid dividends. Over the past 14 years, the award-winning White out of Red campaign has helped The Economist to enjoy a circulation increase of 64%, against a market decline of 20%, subscriptions to the title have almost doubled and an advertising rate card growth seven times greater than its competitors. |
| Tipo de Mídia | Cartaz |
| Mercado | Reino Unido |
| Director executivo criativo | Peter Souter |
| Redator | Sean Doyle |
| Director de arte | Dave Dye |
| Director de publicidade | Jacqui Kean |
| Director de arte | Paul Brazier |
| Director de arte | Jeremy Carr |
| Redator | Nick Worthington |
| Redator | Jeremy Carr |
More Work
SEE ALLRacist Dog 5
- MARCA:
- Create Not Hate
- AGÊNCIA:
- Quiet Storm
Racist Dog 4
- MARCA:
- Create Not Hate
- AGÊNCIA:
- Quiet Storm
Racist Dog 3
- MARCA:
- Create Not Hate
- AGÊNCIA:
- Quiet Storm
Racist Dog 2
- MARCA:
- Create Not Hate
- AGÊNCIA:
- Quiet Storm
Racist Dogs 1
- MARCA:
- Create Not Hate
- AGÊNCIA:
- Quiet Storm
Racism is Ridiculous 4
- MARCA:
- Create Not Hate
- AGÊNCIA:
- Quiet Storm
Racism is Ridiculous 3
- MARCA:
- Create Not Hate
- AGÊNCIA:
- Quiet Storm
Racism is Ridiculous 2
- MARCA:
- Create Not Hate
- AGÊNCIA:
- Quiet Storm
Racism is Ridiculous 1
- MARCA:
- Create Not Hate
- AGÊNCIA:
- Quiet Storm