Dave Dye
Creative Director at Dye Holloway Murray
London, Reino Unido
TituloE=iq2
Agência
Campanha White Out Of Red - The Economist
Anunciante The Economist
Marca The Economist
PostedNovembro 2001
Sector Empresarial Jornais, revistas e livros
Filosofia The Importance of Selling a Brand, Not Next Week’s Issue



Unlike most media brands, The Economist decided, in 1988, to invest in brand advertising rather than in a tactical, content-led approach. It was a decision that paid dividends. Over the past 14 years, the award-winning ‘White out of Red’ campaign has helped The Economist to enjoy a circulation increase of 64%, against a market decline of 20%, subscriptions to the title have almost doubled and an advertising rate card growth seven times greater than its competitors.
Tipo de Mídia Imprensa e publicações
Mercado Reino Unido
Director executivo criativo
Redator
Redator
Redator
Director de arte
Director de arte
Director de arte
Director de publicidade

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