Stéphane Xiberras
President - Creative director at BETC Paris
Paris, França
TituloRefurbished Tweets
Agência
Campanha Refurbished Tweets
Anunciante Back Market
Marca Back Market
Data da primeira Transmissão/Publicação 2019 / 4
Sector Empresarial Compras online e comércio electrónico
História Back Market, French startup and European leader of refurbished products, decided to expand to the US. Not an easy feat in a country that loves new gadgets. We didn't have the budget for celebrity influencers and also we realised that most of them really wanted our products and had already tweeted about that years ago. So, to promote our refurbished products, we decided to refurbish their tweets. We retweeted them as if they were published the day before and sent them the smartphones of their (past) dreams, creating the biggest online influencer campaign ever, for free.
Tipo de Mídia Case Study
Comprimento
Realizador
Produtora
Director de publicidade
Director executivo criativo
Director criativo
Director criativo
Director de arte
Redator
Produtor

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