Bechara Mouzannar
Chief Creative Officer at Publicis Communications Middle East
Beirut, Líbano
TituloSimple
Agência
Campanha Simple
Anunciante McDonald's
Marca McCafé
Data da primeira Transmissão/Publicação
Sector Empresarial Restaurantes e comida rápida
Filosofia In the UAE, it is getting increasingly difficult for coffee lovers to find a simple coffee without any extras, fuss or complications. With fancy brews and hipster coffee trends taking over, the coffee world is cluttered. McCafé prides itself for offering coffees just like they should be. Simple and delicious. To illustrate that, we created minimalistic, iconic visuals that showcase the ingredients that go into each coffee. The visuals depict the ingredients in the ratio they are used in. While rest of the coffee ads in the market go an extra mile to make their coffee look great, we did everything to make them look simple. And by doing so, we stood out from the rest.
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