Titulo | Maggi Diaries : Women of Change |
Agência | Publicis Middle East |
Campanha | Maggi Diaries : Women of Change |
Anunciante | Nestlé |
Marca | Maggi |
Data da primeira Transmissão/Publicação | 2016 / 10 |
Sector Empresarial | Sopas, recheios, molhos prontos |
História | From not wanting to try new cooking for fear of displeasing her husband, to the anxiety related to pursuing of a professional career, Saudi women lack the confidence to do the things that they truly want to do; believing that they are limited in their achievements. MAGGI respectfully disagrees, and believes that every woman is a force for change. MAGGI Diaries is about celebrating Arab women who have defied the status quo, and improved, not only their own lives, but their communities as well. Whether it’s Aisha el Channa campaigning to remove the stigma around single moms, Lina Khalifeh teaching self-defence against domestic abuse, or Maha Laziri building schools for the less fortunate in Morocco, MAGGI Diaries provides every woman of change with the means to voice their message. MAGGI Diaries calls for all women to realize the power within, to overcome the challenges before them, and ultimately become #WomenOfChange. |
Tipo de Mídia | Viral |
Comprimento | |
Regional Creative Director | Jan Leube |
Chief Creative Officer | Bechara Mouzannar |
Deputy General Manager | Myrna Khoury |
Director de arte | Fabio Barros |
Conceptor | Abdel Hamid Bekhettou |
Redator | Braden Deatcher |
Director de arte | Haitham Medhat |
Director de arte | Nadia Karim |
Director de contas | Stefania Hurtafo |
Account Manager | Rola Haddad |
Regional Head Middle East & North Africa | Fatima Shaikh |
Produtora | Mec Mea |
Group Account Manager – Social | Sofia Sacre |
Executivo de contas | Hayat Tabsh |
Director criativo | Massimiliano Ambrosini |
Business Affairs | Emile Douaihy |
Product Management | Jessy Abdulnour |
Manager, Consumer Marketing | Maiada ElShahawy |