Bechara Mouzannar
Former CCO Publicis Communications MEA/Leo Burnett MEA. at Unbranded
Beirut, Líbano
TituloMaggi Diaries : Women of Change
Agência
Campanha Maggi Diaries : Women of Change
Anunciante Nestlé
Marca Maggi
Data da primeira Transmissão/Publicação 2016 / 10
Sector Empresarial Sopas, recheios, molhos prontos
História From not wanting to try new cooking for fear of displeasing her husband, to the anxiety related to pursuing of a professional career, Saudi women lack the confidence to do the things that they truly want to do; believing that they are limited in their achievements. MAGGI respectfully disagrees, and believes that every woman is a force for change. MAGGI Diaries is about celebrating Arab women who have defied the status quo, and improved, not only their own lives, but their communities as well. Whether it’s Aisha el Channa campaigning to remove the stigma around single moms, Lina Khalifeh teaching self-defence against domestic abuse, or Maha Laziri building schools for the less fortunate in Morocco, MAGGI Diaries provides every woman of change with the means to voice their message. MAGGI Diaries calls for all women to realize the power within, to overcome the challenges before them, and ultimately become #WomenOfChange.
Tipo de Mídia Viral
Comprimento
Regional Creative Director
Chief Creative Officer
Deputy General Manager
Director de arte
Conceptor
Redator
Director de arte
Director de arte
Director de contas
Account Manager
Regional Head Middle East & North Africa
Produtora
Group Account Manager – Social
Executivo de contas
Director criativo
Business Affairs
Product Management
Manager, Consumer Marketing

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started