Bechara Mouzannar
Former CCO Publicis Communications MEA/Leo Burnett MEA. at Unbranded
Beirut, Líbano
TituloToo Informative
Campanha du Tuesday - The two for one tickets campaign
Anunciante DU Telecom
Marca du
PostedAbril 2015
Sector Empresarial Serviços de telecomunicações
História In an effort to inspire loyalty between dual-phone users, du decided to leverage people’s passion for movies and partnered with cinemas within the UAE to launch ‘du Tuesday’. On Tuesdays, du would give away two movie tickets for the price of only to their customers. Challenge was that du wasn’t the only one giving away cinema tickets. So, they worked on the insight that movies are better enjoyed when they are a ‘shared experience’; so take someone along with you on du Tuesday. This had to be communicated through a set of communication that would be unique, gripping and appealing for the movie buffs. So, a series of entertaining communication (films/posters/outdoors) were developed touching upon different genres of cinema to engage with different movie lovers. 
Tipo de Mídia Televisão e Cinema
Chief Creative Officer
Director criativo
Supervisor de conta
Supervisor de publicidade
Planeador estratégico
Director de fotografia
Pós produção

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