Bechara Mouzannar

Bechara Mouzannar

Chief Creative Officer at Publicis Communications Middle East
Beirut, Líbano


Multi-awarded and multilingual cosmopolitan creative and strategist, holder of two MBAs.

Currently, Chief Creative Officer, Publicis Communications, Middle East, & Chief Creative Officer, Leo Burnett MENA.
Campaigns for global advertisers/brands including P&G (12 brands), Diageo, McDonald's, Samsung, Philip Morris, Maggi/Nestlé, Coca Cola, Kraft Jacobs Suchard, Orange, Unilever, Kellogg's, GM. Renault, Bel, Dewar's, MTN, IBM, for regional/local brands including du, Mobinil, Bank Audi, Almarai, Savola, Alfa, STC, Middle East Airlines, Exotica, Château Ksara, Max, LibanPost, Aïshti, Aïzone, ABC.

Film Director.



Chief Creative Officer
Publicis Communications Middle East
March 2016 - Present (3 years 10 months)
(Leo Burnett, Publicis, Saatchi&Saatchi, Arc, MS&L) - 23 agencies in the Middle East.
Chief Creative Officer
Dubai, Emirados Árabes Unidos
January 2011 - Present (9 years)
In charge of the creative strategy/product/innovation of the Leo Burnett Group of companies in the Middle East and in North Africa:
Leo Burnett (Beirut, Dubai, Cairo, Doha, Jeddah, Riyadh, Amman, Suleimaniye, Erbil, Kuwait & Casablanca), Arc (Dubai), LeoComm (Dubai, Beirut, Cairo, Saudi Arabia), Atelier LB Beirut, Publicis (Dubai, Beirut, Cairo, Casablanca), Flip.

Based in Beirut, Lebanon.
Regional Executive Creative Director
Leo Burnett MENA
September 2005 - December 2010 (5 years 3 months)
In charge of: Lebanon & the Levant, Egypt, Saudi Arabia and P&G brands' portfolio for the whole MENA region and for Central & Eastern Europe.
Regional Executive Creative Director
Leo Burnett Lebanon, Levant & Egypt
February 1999 - June 2005 (6 years 4 months)
Executive Creative Director
Leo Burnett Beirut
1995 - 1999 (4 years)
Creative Director
Beirut, Líbano
1991 - 1995 (4 years)
Creative Director
Leo Burnett Dubai
1989 - 1991 (2 years)
TV Commercials Director
Laser Films
October 1986 - October 1989 (3 years)
Directed over 100 commercials. Mainly in Beirut and also in Paris and in Athens.
Copywriter & Associate Creative Director
Leo Burnett Beirut
February 1985 - September 1986 (1 year 7 months)
Account Supervisor
Publicis Conseil, Paris
1984 - 1985 (1 year)


Executive MBA, Creative Leadership & Innovation in Communication

2008 - 2009 (1 year)
Berlin, Tokyo, New York, Chicago, London.

MBA, Marketing

1981 - 1983 (2 years)
Jouy-en-Josas, France

Masters, Economics

1977 - 1980 (3 years)

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