Jean-François Goize
Executive Creative Director at Brainsonic
Paris, França
TituloColleagues (French)
Titulo (língua original)Collègues
Agência
Campanha You will change your mind on All Bran - Kellogg's
Anunciante Kellogg's
Marca Kellogg's
Data da primeira Transmissão/Publicação 2006 / 4
Produto All-Bran
Produto (língua original) All-Bran
Sector Empresarial Cereais de pequeno-almoço
Legenda You will change your mind on All-Bran
Legenda (língua original) Vous allez changer d'avis sur All-Bran
História An All Braun consummer who wants his circle to taste All Bran only received teases until his circle found out that this product was recognized as the flavour of the year.
História (língua original) L’hilarité et la moquerie déclenchées par un amateur d’All-Bran qui tente d’en faire consommer à son entourage, fait rapidement place à la surprise et l’envie quand ils apprennent que le produit a été « reconnu* saveur de l’année ®» !
Problema Until All Bran consumers didn't connect pleasure with this product. But now that the brand has changed and varied its flavours, people are changing their minds...
Problema (língua original) Jusqu’à présent, le consommateur avait une vision d’All-Bran purement fonctionnelle et n’associait pas du tout cette marque à la notion de plaisir. Or, la marque a beaucoup évolué, tant en terme de goût qu’en terme de variété. En effet, Kellogg’s a rendu sa gamme plus appétissante avec de savoureuses recettes : All-Bran Chocolat, All-Bran Fruit’n Fibre, All-Bran Figue & Pomme.
Tipo de Mídia Televisão
Comprimento
Mercado França
Director de publicidade
Director de publicidade
Managing Diretor
Executivo de contas
Director de contas
Account Manager
Director criativo
Director executivo criativo
Director executivo criativo
Redator
Director de arte
Produtor da agência
Produtora
Produção de som

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