Titulo | Sandbox |
Agência | Team One |
Campanha | Chateau Wherever You Go |
Anunciante | Chateau Ste. Michelle |
Marca | Chateau Ste. Michelle |
Data da primeira Transmissão/Publicação | 2020 / 8 |
Sector Empresarial | Bebidas alcoólicas |
História | Earlier this summer, Chateau Ste. Michelle (Washington’s founding winery) introduced a new bottled wine line – it’s first foray into canned beverages, the brand rolled out four new wines in smaller serve aluminum bottles across Washington, Oregon, New York, New Jersey and Texas. Initially introduced through a small social push, the brand is now launching an integrated campaign - “Chateau Wherever You Go” - with the help of its lead agency, Team One, the fully integrated media, digital, and communications agency for premium brands. Like many new campaigns that have been developed during COVID-19, this new work nods to the current restrictions on socializing and gathering outdoors, and daydreams about summer travel - setting a scene that begs of a perfect summer setting, and ultimately reveals an at-home experience taking place. “Sandbox”, “Glamping”, and “French Riviera” - the three key :15 digital spots – lean heavily on the new design of the bottles, which are colorful and whimsical, and feature a sketch of the winery’s iconic Chateau in the shadow of Washington’s Mount Rainier. The spots were created using animated line art matching the fresh product design. |
Tipo de Mídia | Integrated Media/360 Activation |
Comprimento | |
Produtora | Jelly London |
Chief Executive Officer (CEO) | Julie Michael |
Chief Creative Officer | Chris Graves |
Director executivo criativo | Jason Stinsmuehlen |
Director de arte | Patrick Dougherty |
Senior Copywriter | Scott Ivener |
Director of Content | Sam Walsh |
Executive Producer of Photography | Brian Gibson |
Fotografia / Illustration | Matt Hartz |
Director de contas | Emily Krueger |
Supervisor de conta | Annie LeRoux |
Executivo de contas | Elliott Klein |
Director de media | Rinku Mahbubani |
Senior Digital Producer | Ryan Sierra |
Project Manager | Ryan Sierra |
Senior Content Producer | Jenny Valladares |
Associate Director of Business Affairs | Janet Anderson |
Neil Cleary | |
Voz | Alissa Zea |
Estúdio de gravação | Juice Studios |
Sound Mixer | Bob Gremore |
Design de imagens | NICESHIT |
Produtora | NICESHIT |
Finishing | Tom (Team One Media) |
Chief Executive Officer | Julie Michael |
Chief Creative Officer | Chris Graves |
Executive Creative Director | Jason Stinsmuehlen |
Art Director | Patrick Dougherty |
Senior Copywriter | Scott Ivener |
Director of Content | Sam Walsh |
Executive Producer of Photography | Brian Gibson |
Photography | Matt Hartz |
Group Account Director | Emily Krueger |
Account Supervisor | Annie LeRoux |
Account Executive | Elliott Klein |
Media Director | Rinku Mahbubani |
Senior Digital Producer/Project Manager | Ryan Sierra |
Senior Content Producer | Jenny Valladares |
Associate Director of Business Affairs | Janet Anderson |
Music Supervisor | Neil Cleary |
Voiceover | Alissa Zea |
Recording Studio | Juice Studios |
Sound Mixer | Bob Gremore |
Animation | NICESHIT |
Production Company | NICESHIT, JELLY LONDON |
Finishing | TOM (Team One Multimedia) |