| Titulo | Nothing™ |
| Brief | In our consumer-driven world, how can a bank break through the noise of deal-pushing advertising to talk about the exact opposite? Launch a competing product. In DNB’s campaign to encourage saving money, they pushed customers to spend money on Nothing. Customers could “buy” a physical box of nothing (by saving money in the bank’s “Save” app) online, in pop-up shops, and in retail placements. The more money people saved, the bigger box of Nothing they got. |
| Campanha | Nothing™ |
| Anunciante | DNB |
| Marca | DNB Spare |
| Posted | Novembro 2018 |
| Sector Empresarial | Serviços financeiros online |
| História | Spare (Save) is DNBs own app for saving money. It's made to make saving a conscious part of peoples everyday lives. |
| Tipo de Mídia | Case Study |
| Redator | Mads Rolland Krogh |
| Redator | Lars Joachim Grimstad |
| Redator | Thea Bjørndal Iversen |
| Redator | Camilla Bjornhaug |
| Director de arte | Sebastian Rasch |
| Director de arte | Egil Pay |
| Director de arte | Anette Bellika Finnanger |
| Director de arte | Preven Moan |
| Produtor da agência | Arne Eggen |
| Produtor da agência | Kristina Skogen |
| Jeppe Gjesti |
More Work
SEE ALLThe Animals' Own Emergency Number
- MARCA:
- DNB Animal Insurance
- AGÊNCIA:
- TRY/Apt
Ad Assisted Parking
- MARCA:
- DNB Car Insurance
- AGÊNCIA:
- Try Reklamebyrå
The not so happy barn santa
- MARCA:
- Tine Dairy products
- AGÊNCIA:
- Try Reklamebyrå
Clone
- MARCA:
- DNB
- AGÊNCIA:
- Try Reklamebyrå
Silver Hand
- MARCA:
- Canal Digital
- AGÊNCIA:
- Try Reklamebyrå