| Titulo | Shower Gel |
| Agência | adam&eveDDB |
| Campanha | Marmite Cereal Bars Launch - Unilever |
| Anunciante | Unilever |
| Marca | Marmite |
| Data da primeira Transmissão/Publicação | 2010 / 3 |
| Sector Empresarial | Cereais de pequeno-almoço |
| Filosofia | The new products have already bewildered some unwitting members of the public after footage of the Marmite Perfume and the Marmite Fabric Softener appeared online. This prompted a storm of comment on cyberspace. But the campaign is soon revealed as a hoax. The real product being launched is the new Marmite Cereal Bar - the world’s first savoury cereal bar. The advertisements will re-appear with a sticker featuring the savoury snack. The copy will admit that the spoof products may have been a step too far, even for marmite fanatics but asks the audience if the same can be said of the world’s first savoury cereal bar? |
| Problema | Launch Marmite's latest new product and post the question: this time, have they gone too far? |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | Reino Unido |
| Director de arte | Grant Parker |
| Director de arte | Victor Monclus |
| Redator | Will Lowe |
| Planeador | Georgia Challis |
| Fotógrafo | Sarah Maingot |
| Retocador digital | Gutenberg Networks |
| Director de publicidade | Debbie Bird |
| Director de publicidade | Tom Denyard |
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