Philip Heimann

Philip Heimann

Chief Marketing & Growth Office at Ogilvy
New York, Estados Unidos

Sumário

I believe that creativity matters. That borderless creativity is the engine that drives business transformation. Throughout my career, I have worked to foster cultures on both the client and agency side where creativity flourishes and is directed to drive demonstrably better business results. I’ve seen the effectiveness of this approach through my work with a range of global companies including Coke, Netflix, Volkswagen, Dove, Harvey Nichols and SC Johnson among others.

Having had the unique opportunity to work across every continent, I bring a unique global perspective to brand building and what it takes to authentically connect brands to culture around the world. Over the past 25 years I have had the opportunity to hold a diverse range of positions across various markets—from working as a global WPP brand leader, leading Ogilvy Paris advertising to serving as Ogilvy’s head of new business and marketing in EMEA and leading new business for DDB UK prior to that.

Creativity has no borders, which is why Ogilvy is such a powerful partner for brands. With a creative network that has 132 offices in 83 countries, Ogilvy has the unique ability to tailor teams around the world to help our clients make their brands matter today, tomorrow, and for decades to come.

Sector experience: Alcohol (Seagram, Bacardi, Bordeaux Wines) Auto (Volkswagen, Nissan) Bevs (The Coca-Cola Company, Perrier) CPG (SC Johnson, Unilever, Nestle, Mondelez, Johnson & Johnson, Kraft) Lux & retail (Louis Vuitton, Chanel, Harvey Nichols) Tech (Netflix, Huawei) Travel (American Airlines, British Rail)

Notable Industry Awards: Cannes, won over 194 awards including China’s first Grand Prix (Coke Hands), the inaugural craft Grand Prix (Kiwi USA) and Cannes marketeer of the year 2013 for Coke. Agency of the year One Show 2018 (Ogilvy Chicago). D&AD 10 yellow pencils and 2014 agency of the year (Ogilvy Paris). Grand Clio (Harvey Nichols). Co-wrote winning APG (Harvey Nichols). Gunn Report 2006 most awarded print campaign in the world (Harvey Nichols). 2006 IPA most effective Client (Volkswagen).

Positions

Chief Marketing & Growth Officer, Worldwide
New York, Estados Unidos
May 2020 - Present (3 anos 10 meses)
WPP brand lead
New York, Estados Unidos
September 2016 - Present (7 anos 6 meses)
Responsible for SC Johnson across WPP. SC Johnson’s creative marketing globally recognized at Cannes 2018 where it was the 3rd most awarded global CPG (previously never ranked).
Directeur Général
Levallois-Perret, França
2013 - 2016 (3 anos)
Led Ogilvy’s 3rd biggest international hub and its 2nd most creative office. Helped transform the office by winning new breed of Clients from Netflix, Huawei, KFC to Grey Goose. Aside from numerous awards at Cannes, Webby’s and the Clios, the agency was recognised as D&AD 2014 Advertising Agency of the year, Client of the Year (silver) and Digital agency of the year (bronze).
Worldwide MD, Global Brand Management, for The Coca-Cola Company
OgilvyOne Worldwide
Paris, França
2008 - 2016 (8 anos)
Over Philip's tenure Ogilvy became T.C.C.C.’s biggest global communications partner and the business partnership tripled in 6 years. The partnership bore the famous global activation campaign ‘Share a Coke’, the first Cannes Grand Prix in China for Coke and in 2012 Ogilvy won 16 Cannes Lions for The Coca-Cola Company and was the largest contributor to The Coca-Cola Company being awarded 2013 Cannes Advertiser of the year. Philip also personally created the concept for the much awarded ‘Sharing Can’.

EMEA Head of New Business
Levallois-Perret, França
2011 - 2013 (2 anos)
Member of the Board, Head of New Business, Marketing Director, Business Director
London, Reino Unido
1997 - 2008 (11 anos)
Responsible for 5 years leading the Agency’s largest and most prestigious heritage account Volkswagen. Led the transition to a fully integrated (retail, advertising, digital) team. The results delivered on both peaks of creativity and effectiveness. Richly awarded for iconic campaigns such as Golf ‘Singing in the rain’ to Golf ‘Night drive’, the team won in 2006 both the IPA most effective client and most awarded advertiser in the Gunn Report.
Over 7 years of leading Harvey Nichols where Philip helped restore its brand reputation in the UK and helped its global expansion. The work has been recognised at most festivals, of note 7 D&AD yellow pencils, a Grand Clio, co-wrote a bronze APG and in 2006 the Gunn Report voted the Calendar campaign the most awarded print campaign in the world.
Account Director
London, Reino Unido
1994 - 1997 (3 anos)
Clients : Nissan (UK), Seagram Chivas Regal (Global), Miller Genuine Draft (UK), Bordeaux Wines (Europe), National Canine Defense League

Educação

Art history

1993 - 1994 (1 ano)

Bachelor of Arts (BA) - French (2.1)

1990 - 1994 (4 anos)

A Levels - History, English, French

1987 - 1990 (3 anos)

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