Gastón Bigio
Founder at Gut
São Paulo, Brasil
TituloWalter (Interactive) 2
Agência
Campanha Walter (Interactive) 2
Anunciante Telefónica Móviles
Marca Telefonica
PostedJulho 2001
Produto Speedy
Sector Empresarial Serviços de telecomunicações
História The following is the first interactive commercial of advertising history in Argentina. It was aired in two different channels at the same time. Three parts of the commercial are the same for both channels, and three present alternative situations. The audience had to choose which option they want to watch. By switching from one channel to the other, when instructed, people could see the option of the story they liked best.
Tipo de Mídia Televisão
Comprimento
Mercado Argentina
Director criativo
Redator
Director de contas
Planeador estratégico
Director de media
Redator
Produtor da agência

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